Like so many schools and businesses, the Vancouver Aquarium shut its doors on March 17 due to COVID-19. Because it relies on ticket revenue to finance its animal care, the organization quickly swung into gear, aiming to reduce its expenses as much as possible.
But even with drastic cost cutting, the aquarium spends in excess of $1 million monthly caring for its rescued and, in many cases, unreleasable creatures. The community remains concerned that the aquarium may have to close its doors permanently.
Enter Herschel, the British Columbia-based backpack company, which saw the opportunity to support not-for-profit institutions while repurposing old materials and reusing sails from the Vancouver Sailing Club to keep materials out of the landfill.
Herschel recently released its Re-Sail collection, designed and produced in Vancouver and consisting of a number of products such as two sizes of bucket containers, a utility apron, and wall organizer, among others. Each item is one-of-a-kind because it’s made with various parts of the discarded sails.
Jamie Cormack, who founded Herschel Supply with his brother Lyndon in 2009, says he’s particularly proud to be supporting the aquarium because of its dedication to ocean conservation and research.
His hope is that Herschel’s donation of all proceeds from its Re-Sail collection can help the aquarium “continue their invaluable work to protect our oceans and educate future generations.” The limited-edition Re-Sail collection is available in Canada on its website.