A new federal program is expected to make summer travel more affordable for Canadian families—and encourage them to spend more time in the country.
Announced during an April 12 campaign press conference in Ottawa, the Canada Strong Pass is a proposed initiative from the Liberal Party that would give children and youth under 18 years old free access to national galleries and museums. It also includes complimentary VIA Rail tickets for kids travelling with a parent and discounted fares for Canadians aged 18 to 24 years old. If the Liberals are elected, the pass would be available from June through to August 2025.
The federal government has also announced reduced camping fees in national parks for all Canadians during the same period.
“Whether it’s trips to national parks and historic sites, spending the day at a national art gallery or museum, or hiking Canadian trails, my new government will help the next generation discover all Canada has to offer this summer,” said Liberal leader, Mark Carney.
The federal plan also encourages provinces and territories to introduce similar pricing structures at their own cultural institutions.
Tim Bishop, the managing director at Blue Cross Canada, says that Canadians are rethinking how they travel.
“As financial pressure continues to impact how Canadians travel, the weak dollar is adding to 2025 budget considerations, contributing to how decisions are made for both destination and duration,” says Bishop.
The economic potential is notable. Canada’s tourism sector generated $113 billion in 2023—an 8 per cent increase from 2019 —driven largely by strong domestic travel, says the Canadian Tourism Data Collective. Under the current trajectory, the sector is expected to reach $140 billion in 2030, but if the industry were to make big changes, it could grow as high as $160 billion.
With the federal election next week, some think the announcement is meant to win over families and young voters. But supporters say that, regardless of politics, the pass shows a growing belief that culture and travel within the country are important for everyone.
“Even if it is part of the election push, I think it’s still a good thing,” says Hattie More, a 22-year-old student in London, Ont. “A lot of us can’t afford weekend trips or museum visits, so this makes it more accessible.”
Those interested in taking advantage of the Canada Strong Pass can expect more detailed information here about how to register and use the pass in the coming months.
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