This past Christmas, Pabst Blue Ribbon gave Quebeckers a very special gift: a limited-edition 99-can case of beer.
The case, which is taller than the average man, was exclusively available in the province’s Couche-Tard convenience stores for as long as supplies lasted. Given the reaction by locals, we don’t think they lasted very long.
People were understandably excited about the beerovation, but the box proved difficult to get home.
For those without a car, lugging the beer home proved to be a two-man job.
We’re unsure why exactly Quebec was the only province to get this alternative to the two-four, but here’s hoping the enthusiasm for the case ensures it comes to a store near you soon.
It may be a lot to lug up to the cottage, but it would definitely guarantee fewer beer runs.