This past Christmas, Pabst Blue Ribbon gave Quebeckers a very special gift: a limited-edition 99-can case of beer.
The case, which is taller than the average man, was exclusively available in the province’s Couche-Tard convenience stores for as long as supplies lasted. Given the reaction by locals, we don’t think they lasted very long.
Photo by chabrub/Instagram
People were understandably excited about the beerovation, but the box proved difficult to get home.
Photo by amellzzzz/Instagram
For those without a car, lugging the beer home proved to be a two-man job.
Photo by nicolasimbeau/Instagram
We’re unsure why exactly Quebec was the only province to get this alternative to the two-four, but here’s hoping the enthusiasm for the case ensures it comes to a store near you soon.
It may be a lot to lug up to the cottage, but it would definitely guarantee fewer beer runs.
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