You know what it’s like—at a certain time of year, you can’t turn around without being smacked in the tastebuds with pumpkin-spiced something or other. Well, look out cinnamon-and-who-knows-what-else—there’s a new flavour in town, and it’s everywhere. The campfire-sweet taste of s’more is giving pumpkin-spice a run for its money.
9 s’more-flavoured snacks that prove s’mores are the new “it” flavour
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The original home of the pumpkin-spice latte, Starbucks is pulling out all the ooey gooey stops for its limited-edition S’mores Frappuccino. With marshmallow-infused whipped cream, milk chocolate sauce, and graham-cracker-crumb topping, this might make you forget about the campfire.

The internet pretty much agreed that these should just be called “S’moreos," but Nabisco didn’t listen. Two graham cookies with two different layers of filling (chocolate and marshmallow, of course) make for a yummy cookie—but since s’mores are already kind of cookies, these seem a little redundant.

OK, see, the whole point of s’mores is the delectable contrast of crunchy graham crackers, soft, roasty marshmallow and melty, decadent chocolate. If everything is crunchy...well, you’ve kind of missed the point. And goldfish should be nowhere near a campfire.

You could call these convenience s’mores—if you don’t have a campfire, we suppose that a toaster is the next best thing. These are frosted with chocolate, with more chocolate and marshmallow on the inside.

Look! You can now make a s’mores martini. Not sure how they get graham flavour into vodka, but we don’t really want to know—we just want to drink.

These were only available for a limited time, and that’s probably just as well. Reviewers pointed out the virtual impossibility of getting a mouthful of chocolate and marshmallow at the same time, which kind of defeats the purpose of eating s’mores in the first place.

S’morz cereal was introduced by Kellogg’s in 2003 and discontinued a decade later—much to the dismay of its rabid fans, who petitioned Kellogg’s to bring back the puffed graham/dehydrated marshmallows cereal. Lo and behold, the cereal re-appeared on shelves in 2015.

So dieticians tell us that eating a small handful of nuts every day is healthy—unless that handful happens to include chocolate pieces, marshmallow pieces, and graham pieces. Calling this “trail mix” is like saying Pop Tarts contain real fruit—it may be true, but that doesn’t make it healthy.

OK, we can totally get behind this one. Graham-cracker swirl, chocolate chunks, marshmallow swirl, and chocolate ice cream sound like they’d be pretty good together. Not quite the campfire classic, but maybe a reasonable alternative if the bugs are bad and you’re tired of stinking like woodsmoke.