The power of s’mores

By Penny Caldwell »Penny Caldwell

S'mores sells. Herewith, the evidence

February 29th, 2012

smore fixings

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Guest post by Jackie Davis, assistant editor. This week a PR company sent us the ingredients to make s’mores: a bar of chocolate, a bag of marshmallows, and a box of graham crackers. This is especially strange because it’s the second time a PR company has done that: sent us the makings for s’mores to promote something unrelated to s’mores.

But really, why not? People love s’mores. You don’t need any real cooking skills to make them, the recipe has withstood the test of time—it was apparently first published in a Girl Scouts cookbook, in 1927—and there are dozens of variations you can try.

Recently, I saw the music video for Karl Wolf’s song Mash It Up. The video shows his posse dancing and drinking and sweating on each other in a club. It’s an eclectic bunch of people, including a guy wearing a white mask and a clown nose, who will probably haunt my dreams forever.

Anyway, cut to outside the club, where a nerdy guy is trying to convince the bouncer to let him through because he’s a friend of Karl Wolf. Nerd says that they went to summer camp together. “We even made s’mores!” he wails, as if making s’mores is some kind of significant, life-changing experience that might forever bond two people together, like having a baby, or surviving a natural disaster.

It’s not the argument that I would use to get into an exclusive party, but apparently it works, because a few scenes later, Nerd is all up in that club, fist-bumping people and dancing and doing shots. Vindicated!

That’s the power of s’mores.

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Penny Caldwell